Hello, I’m Shruti, the heart and hands behind Crossrow. I wanted to take a moment to share the story of our family-oriented brand and the journey that brought it to life.
A Journey Across Continents
My journey began halfway across the globe. Leaving my homeland with dreams and a suitcase, I embarked on an adventure to build a new life in a foreign country. It wasn’t always easy, but amidst the challenges, I found comfort and inspiration in the rich tapestry of British culture, particularly the intricate and lush floral designs of William Morris. His patterns, filled with life and nature, reminded me of home and the beauty of my native land.
Blossoming Inspiration
It was this inspiration that led me to create Crossrow. I envisioned a brand that would blend the elegance of British artistry with the warmth of family traditions. Each tie we create features the intricate and vibrant patterns reminiscent of Morris’s masterpieces. These delicate blooms and intertwining leaves symbolize the connection between family members, no matter the distance between them.
Ties That Bind
Crossrow’s mission is simple: to create beautiful ties that bring families closer together. In a world where time with loved ones is often fleeting, I wanted to design something that families could share and cherish, something that could be passed down through generations. Each tie tells a story of love, unity, and tradition.
A Family Affair
Crossrow is more than just a business; it’s a family endeavour. My husband, children are all involved in this labor of love. Every design is a collaborative effort, and every stitch is made with care. We work together to ensure that each tie embodies the values and warmth that Crossrow stands for.
The Future of Crossrow
As Crossrow grows, my vision remains unchanged. I dream of a world where families, no matter where they come from or where they are headed, can connect through the simple elegance of a beautifully crafted tie. With each new collection, we strive to weave together the past and the present, tradition and innovation, creating timeless pieces that families will cherish forever.
Crossrow: Where Every Tie Tells a Story
At Crossrow, it’s not just about fashion; it’s about family. It’s about honoring heritage and celebrating the beauty that connects us all. Through the exquisite designs inspired by William Morris, our Crossrow ties are a symbol of love, unity, and the enduring power of family traditions. Thank you for being a part of our journey and for allowing us to be a part of yours.
With love, Shruti
